Your About Us page is one of the most important pages on your website. Think of it as an opportunity to introduce yourself to your guests. How To Write A Good Web Page are these people visiting your About Us page?
After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome.
As in most things, the best answer is to find the middle ground. To avoid bragging or appearing pushy steer clear of hype. Instead offer a straightforward presentation of the facts and figures. What here can you or http://cyprus4u.info/repository/how-long-is-a-dissertation-paper-on-solid-waste.php product provide that your prospects will value?
If you can, quantify those benefits. Tell them what problem you solve. Use your About Us page to tell your website visitors what makes you unique including your experience, objectives and credentials. The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. A key function of your About Us page is to inspire trust in your company.
Every conversion is an indication that trust has been won. Every new customer represents a person whose trust has been earned. Every return customer represents a person whose trust continues to be held. As you write your About Us page, imagine who is read more likely to be reading it.
Visualize your prospective customers. What are their wants and needs, their objections and hot buttons? Are you talking to a new mom with a baby? Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology? Is he a senior citizen or a school-age child? You can see how targeting each of these demographics would require a different approach.
Consider your target customers as you write your About Us page. What will excite them about your products? Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors.
Your copy must relate to them and address their specific needs. It should tap into their emotions and motivate them to take action. Think of your meetings and phone calls with customers. Answer the questions they most frequently ask, avoiding bold claims that sound too good to be true.
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If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics. State how much the customer can expect to save on energy costs per month and precisely how many years longer they should expect their water heater to last.
The details you provide will make your claims more memorable and believable. Jeff Haden, a reporter for Inc. And start collecting some data. Some people choose to write their About Us page as though an objective third-party has here the information.
That approach often comes across as stiff and insincere. So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. Corporate-speak copy is boring. A visitor to your website wants to know a real human is behind this business. Be conversational in your copywriting. A friendly tone will make you more likable.
A friendly writing style on your About Us page will help you connect with your readers. Be sincere and personal as you tell the story of your brand. You can still appear professional while being casual, even humorous, in your writing. Stuffy, formal copy can be dull. Instead, let them see your affable, enthusiastic spirit. As in real life, be authentic. Your check this out will come through.
Even vulnerability can be seen as a positive virtue and therefore could be incorporated into your About Us page. People want to connect with other people. These social networking sites are essentially a colossal collection of About Me pages. How can you engage them? What will they best be able to relate to?
Your About Us page takes the place of an in-person meeting. Candor, on the other hand, is compelling. Your visitors will appreciate your honesty. Your About Us page should be more than a corporate resume. It should describe who you are. Explain your values and why the product or service you offer is important to you. One of my clients is a jewelry designer. On her About Us page, she describes how personally gratifying it is to have a business that allows her to be so charitable.
Another client, a manufacturer of plastic containers used to deliver fresh water to people in crisis, was instrumental in rescue efforts in Haiti after the earthquake in If your company participates in charitable endeavors, your About us page is a good place to tell your customers about your good works.
I write a page that the best one to follow. Good luck Cool tutorial for writing articles.. this can help us write a superb content for a web page. Check out these 9 simple tips for writing seductive web copy. Skip to primary navigation; But it inspired me to write! So, there’s some good in it, right?. When you write for the Web you write differently than when you write for printe. Knowing the guidelines will help you to make more effective Web pages. How to write a compelling 'about me' page and bio for your website and online profiles. Jun 14, · How to Write Successfully for the Web. Are you drawn to the author's article as "How to Write Web Articles" or "5 Tips to Use a good description.
Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? Social proof is evidence that you are what you say you are.
It can be a powerful motivator for your site visitors. Got http://cyprus4u.info/repository/https-athenanet-athenahealth-1-1-login.php interesting stats that reflect well on your business? Been interviewed on a blog or ezine? Include a link to the write-up. Include links to your media mentions, endorsements and other PR on your About Us page.
If you have approval or endorsement from a celebrity, an industry expert or even customers, you may find a way to work them into your About Us page.
Those third-party endorsements are solid testimonials that can go a long way toward persuading a visitor to trust you. If you belong to any professional organizations in your industry or in your geographic area, such as the local Chamber of Commerce, include their symbols. These items belong on your About Us page because they give legitimacy and credibility to your business in the eyes of the customers.
Nobody wants to read an About Us that is the equivalent of a resume.
Resumes, because of their bare-boned listing of facts, are boring. While appropriate for job hunting, you want something more engaging for your About Us page. Find a hook to capture the attention of your visitor. For example, does your company have an interesting name? Tell its history and what the name means to you today. Do you have an interesting hobby? One of my clients, a real estate broker, is also a marathon runner. We even included a photo of her crossing the finish line at a race, which added visual interest and credibility to the page.
Consider mentioning your hobby or personal interest on your About Us page, particularly if you can relate it in some way to your business. Finally, another client, a husband and wife, had an online business selling camping goods. They were avid campers and hikers. A husband and wife whose business was selling camping supplies used their About Us page to describe their love of the outdoors.
Visitors appreciated hearing the reasons behind the founding of the business. They could relate to the click here and appreciated their sincerity. Is there an interesting anecdote about how the business started? Everyone loves a good story.
One of my clients owns a company that sells African cooking sauces. On her About Us page, we told her story of immigrating to the U. She loved her new country but missed her favorite foods from home. That was the catalyst for her to start the company. The owner of a U. African cooking sauce business described how missing the tastes from her home country inspired her to start the company.